in italiano

®™ARK
http://www.rtmark.com

®™ARK is a corporation that supports projects of sabotage of other corporations, especially those large multinational corporations that often seem to stand out of the control of the supposed national democracies. ®™ARK elaborated the idea of 'mutual funding' that allow the investors to preserve anonimity and avoid any kind of responsibility: that's what happens to corporations - argues ®™ARK - who substatially enjoy the same rights as citizens, without sharing the same kind of social responsibilities; thus, corporations can venture socially, politically or ethically critical actions without real individual risks.

®™ARK relies on acts of communicative sabotage in order to blow mediatic cases that show the real disinterest of corporative culture towards the laws and the democracy. In practice, ®™ARK works as a projects incubator and PR agency, whose purpose is to push to the extremes the semiotic guerrilla of his "customers".

Several and diverse exploits have been run by ®™ARK and at least a couple of them should be mentioned here: the YesMen actions to the detriment of the World Trade Organization (WTO) and a number of spoof web sites that almost exactly replicated the original ones delivering slight but crucial changes. The most glamorous example was the spoof of the George W. Bush's web site, a prank promoted by ®™ARK during the 2000 presidential campaign that aimed at showing how politics is inherently dependent on market laws rather than real democratic principles.