my robot friend - hot action! (proptronix)

hot action! is the debut album of new york based electronic underground artist my robot friend. this album is a follow up to the 12” “why won’t you call me back” which included some remixes and a couple of extra tracks, also on proptronix of course. that single in a way helped with getting a basic idea of the sound that this artist wants to present. so there is a lot more from where that came from! despite that one track which offers a typical proptronix pop orientation, in this full length release, you can find other tracks into the pure my robot friend-esq electro pop sound; additionaly i am the robot track was also included on that single. we can assuredly call this synth or synthetic pop with electro and punk, not to say electropunk. all these rockabilly to italodisco tracks are supported with clear and clever lyrics, catchy, subtle and sleepy male vocals that at moments remind you of david byrne. distorted bass and a completely retro rhythm with closed metal hihats and electroclashy snares backed up by weird melodies, noise, bell ringing, bursts, burps and other completely odd samples. the electroclashy sound is nothing new for my robot friend. he has already appeared on thise fancy, fashionable and famous “electroclash” compilations. he also did a track dedicated to pet shop boys named “we’re the pet shop boys”. finally we can say that this release is on one hand completely underground showing electro/synth/pop experimentations and on the other hand, highly modern and fancy presenting the sound of the now. in addition to the 13 hot action! songs the cd is flashed with 3 fancy and flashy music videos by the world of adam plus an informative video by howard robot. flash it!